Email marketing should be a part of your digital marketing strategy because it provides you with a direct link between you and your audience - both those that are already in your fan club (aka your customers) and potential new prospects! It really helps build brand awareness.
Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Any kind of email with the said content can be considered email marketing and their purpose is to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand. Email marketers carry out their email campaigns by using different types of emails.